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New Fashion Startup Bets Its Future On Off-Price Luxury

“Being Italian, I love beauty,” she noted. “Beauty in my country is not just style – it is also quality. Because of this, I faced a huge conflict: wanting to maintain style and high-quality clothing versus saving my money to provide music lessons, travel opportunities and other educational experiences for my daughters. What I noticed in the last couple of years in talking to my design clients and just in walking New York City is that women are often the main income sources in their families. Often, their demands are at home with the kids, so they have a deep knowledge of their budget. And when you have budgetary constraints, you try to address your money in a smarter way.”

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